Saturday, October 3, 2020

How To Choose Fonts For Designs

When I was a beginner, I create designs. I create good designs having a good alignment, colour balance but the designs were not quite well. Then I started to find the mistakes and errors, after about 7 8 days I realized that I was not able to choose The Perfect Fonts for my designs.

This happens to a lot of people. They have a lot of collection of fonts but they know only about 20 to 30 fonts maximum. 
 I say that every font has it's emotion and feeling, we only need to understand that feeling. 

So the purpose of writing this article is to give you some knowledge of fonts and typography. I will try to keep the language as simple as possible so continue reading

How To Choose Fonts

There are mainly 4 types of fonts 

1. Serif

2. Sans serif

3. Script

4. Display

While choosing any font for any design you should remember a few points.

• Expression And Emotion Of Design

• Targeted Audience 

• A Balance, Easily Readable

Let know about these all types 

1. Serif: Serif is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. 
This type can be easily recognized in magazines, books, and formal stuff.

My opinion is that you should use this type in like formals, law-related things, business designs.
          Targeted Audiences are Government, 25 to 60 age group, Business class designs, print design, etc.

2. Sans Serif: Simply sans letterform is one that does not have to extend features called "serifs" at the end of strokes.
This typeface is in trend since last year. There are many new fonts in this type and they are mostly used to express emotions like Stability, Reliability, Business and can be easily seen in your social media feed......

Targeted Audiences are Modern Designs, 15 to 50 age group, Business class designs, Social Media Designs, etc.

3. Script Fonts: Script typefaces are based upon the varied and often fluid stroke created by handwriting. They are generally used for display or trade printing, rather than for extended body text in the Latin alphabet. 
So I use script fonts when I design modern thing and use for the targeted audience age of 15 to 30 because these are loved by those aged. 

Targeted Audiences are 15 to 40 age group, Social Media designs, sometime in logos, etc.

4. Display Fonts: display typeface is a typeface that is intended for use at large sizes for headings, rather than for extended passages of body text.
So we can use display fonts as heading, main text, subline text, but not in the normal paragraph or normal text.

Targeted Audiences are all age groups, Business class designs, also used in the design for children, etc.

While choosing any font for any design you should remember a few points.

• Expression And Emotion Of Design

• Targeted Audience 

• A Balance, Easily Readable

Understand with some examples 

Let you are designing a tech banner for Instagram 
Emotions are joyful 
The audiences are middle-aged people 

Tech Poster Design

So here I choose sans serif font (Gotham/Helvetica), both shows stability and trust.

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